Valia Paella is an artist fascinated with art dynamics, the artist pays particular attention to multilevel and deep research, discovering counterintuitive metaphors. Paella is a new media artist, trying to retrieve a new sort of “AI” implicating “Art and Information” behind the common abbreviation of AI.
Self-taught or art school?
Self-taught
If you could own one work of art what would it be?
Salvador Dali “The Disintegration of the Persistence of Memory”
How would you describe your style?
My art method is based upon figurative abstraction, combining conceptualism philosophy. Fascinated with art spatula dynamic, I pay particular attention to multilevel and deep sense research, discovering counterintuitive metaphors.
As vivid as Mediterranean paella, I fill my canvases full of flashy and eclectic techniques, media and senses. Media has a special meaning for me as I’m practicing as a MarComm and PR consultant as well. I retrieve a new sort of “AI” notion implicating “Art & Information” behind the common abbreviation of AI.
Can you tell us about your artistic process?
I’m keen on a conceptual approach and my artistic process starts with the thought, concept, or idea. You may catch the Information or message behind the artwork. The art and Information for me – is our daily bread. We have to be more critical in choosing our food as well as media consumption. So somehow I’m standing for digital humanism and ethics. In this case, my artistic process is supposed to be driven by social listening as well.
Is narrative important within your work?
Definitely, the narrative has a great meaning and I’m trying to use storytelling in terms of some series. For example, I’ve created some characters who could tell us about their life in terms of the media canvases:
DiZen (Digital citiZen) ©
Has been created in acrylic on a standard canvas a long time ago when I’ve been living in Paris. Today this character is integrated into digital media and continues surfing along in a fluid time of post and meta-modernism. DiZen reflects the loss of self-identification; it/he/she doesn’t belong her/himself because all the decisions are making by the digital ego.
Mr.Ur₿an ©
Has been created originally on canvas as Mr. Urban made from French centimes coins, performing the historical age of globalisation. Today Mr.Ur₿an integrated into new media and manifesting digital goods in terms of basic level of the Maslow pyramid.
Who are your favourite artists and why?
My favorite artist is Salvador Dali. I adore his manner of creating the dreamworld in which common objects are transformed bizarrely and irrationally in order to emphasize the dialectic play of absurdity and fragility of our reality.
What or who inspires your art? The process of human digital transformation inspires my art and provides the ideas to show up the balance between the screen life of new media reality and ourselves.
Where’s your studio and what’s it like?
I’m renting a small studio in the center of Moscow and it looks like a typical space of a creative person who likes eclectic style.
Do you have any studio rituals?
I prefer to listen to some music (sometimes techno or classic one) to tune myself to the appropriate art vibe.
What are you working on currently?
Currently, I’m working on the art expo “Hall of Fake” for IAB Russia (Interactive Advertising Bureau) devoted to the fake news issue.
Where can we buy your art?
Saatchi art, TRiCERA gallery (Tokyo), KunstHaus RoZig (Berlin), ArtFinder and my own Instagram @valia_paella
