What immediately comes to your mind when you think of interior design? Do you think of works of art from painters? Murals? Symmetry through furniture? The creation of atmosphere through space planning? Well, interior design is an art form of its own, it’s the art of transforming an environment, the feeling, and the overall “vibe”.
Overall, it’s about creating a moment someone wants to live in. Actually multiple moments, every day, the creation of dozens of moments in that space. But here’s the thing: in a sea of talented designers, standing out can feel impossible. But like any other art form, and any other business for that matter, it’s more about your personal branding, that’s the major way to make yourself stand out.
Overall, your brand isn’t just your business card or a catchy Instagram bio. It’s how people feel when they see your work or hear your name. It’s the difference between being just another designer and the designer everyone’s dying to work with. There’s so much power in this, but it needs to be harnessed the right way.
It’s About Crafting a Brand That Speaks Volumes
A personal brand isn’t something you slap together overnight; it’s a reflection of who you are as a designer. What do you bring to the table that no one else can? Maybe it’s your love for modern elegance, or perhaps your knack for transforming overlooked spaces into showstoppers.
Now, here’s an example you can go with; let’s say you specialise in clean, minimalist aesthetics. Well. for you, you know the potential of furniture, even sleek, stylish white dining tables become more than furniture. That piece, well, it’s a centerpiece of your brand’s story. It feeds into your personal style that no other designer, no, no other person can replicate.
You see the potential where others don’t, you see what complements when others don’t.
The Social Media Megaphone
A large chunk of designers will leverage social media one way or another, some will use this as their portfolio, some use this for personal use, or to find clientele (or they find them). But this is your stage. But it’s not about flooding feeds with pretty pictures (although, yes, please keep posting your gorgeous designs). Social media is your chance to truly connect. Not just with clientele, but with other designers.
You need to share your thought process, the little quirks that make your d, signs stand out, or even the occasional brainstorming session. When you show up as authentic and consistent, people don’t just see your work they see you. No matter the business, including interior design, you need to keep in mind that trust comes directly from authenticity, not just about how good your work is.
Consistency Builds Trust
This goes hand in hand with what’s being said right above. Overall, consistency is key, but don’t confuse that with being boring. A lot of people, even a lot of artists make that mistake. But it’s about making sure every touchpoint, your website, your social media, and your client meetings, feels like a cohesive part of your brand.
Now, here’s an example, if your vibe is polished and sophisticated, let that shine in everything you do. It helps to just repeat the same style because that’s how a brand sticks in people’s minds.
